bluevizia Advertising Manager 2.15

bluevizia Advertising Manager 2.15 offers users a supportive tool do successful ad campaigns like the pros.

Get a tool that poses the right questions, proposes the best solutions and helps create an advertising plan. It will guide you step-by-step through the stages of campaign planning, implementation, evaluation and control.

The advertising campaign guide holds your hand through the steps of ad campaign planning and implementation. The analysis of the enterprise situation and derived action strategies is especially valuable.

Media Planning is a section of the software that supports you in selecting the appropriate advertising channel for your ad needs with detailed information about media aspects and pricing.

The Control and Analysis section automatically computes your monthly expenses, helping you analyze the ROI.

The Navigator facilitates your work with its streamlined functionality. The extensive and well written Introduction gives you understandable background knowledge about advertising.

Major Features:

1. Advertising Campaign Guide: This integrated tool holds your hand through the steps of advertising campaign planning and implementation. The detailed topic-related instructions give you a clear idea of the information you should include in your plan. The situation analysis and derived action strategies come in quite handy too. The integrated modules include:Detailed instruction for each project, SWOT Analysis , Positioning charts
2. Media Planning: This section of the software supports you in selecting the appropriate advertising channel for your advertisement needs with detailed information about media specifics.
3. Control and Analysis: This part of the advertising software automatically computes your monthly expenditure using the data you have entered in Media Planning. The supplied information about different media results and media target group coverage allows you to make a detailed preliminary analysis and comprehensive success tracking of the campaign. Furthermore, you can analyze the ROI and the effect of advertising on the profit.
4. Assistance: The extensive and well written Introduction provides understandable background knowledge about advertising.
5. Navigator: An easy-to-follow Navigator facilitates your actions with its usability.
   

Enhancements:

• Version 2.15

Requirements:

• 1Ghz Intel/AMD or equal, 256 Mb RAM, 150 Mb HDD
• Windows: Win 98SE/ME, NT, 2000-2003, XP,
  Pentium 200 or compatible (Pentium II 300 or higher recommended)
  
• MAC OS: Mac OS X 10.3.0 or more recent
  Processor G4 or higher; RAM: 256 MB  or higher
• Linux: Linux Kernel 2.4.x/2.6.x
  Processor Intel/AMD or compatible, 1Ghz minimum
• HDD: Minimum 150 MB
• Monitor : SVGA (800x600) with 256 colors (1024x768 with 16-bit color recommended)
• Internet Connection: 14.4 Kbps modem (56 Kbps or higher recommended)
• CD-ROM Drive : Double speed (4X or higher recommended for multimedia)