bluevizia Advertising Manager 2.15 - helps you do successful ad campaigns like the pros. Get a tool that poses the right questions, proposes the best solutions and helps create an advertising plan. It will guide you step-by-step through the stages of campaign planning, implementation, evaluation and control. The advertising campaign guide holds your hand through the steps of ad campaign planning and implementation. The analysis of the enterprise situation and derived action strategies is especially valuable. Media Planning is a section of the software that supports you in selecting the appropriate advertising channel for your ad needs with detailed information about media aspects and pricing. The Control and Analysis section automatically computes your monthly expenses, helping you analyze the ROI. The Navigator facilitates your work with its streamlined functionality. The extensive and well written Introduction gives you understandable background knowledge about advertising.