Search Engine Optimization

Here's a quick summary of everything you will learn from this vital resource... From the basics: What is a search engine? How search engines work How search engine spiders work Search engine optimization glossary Search engine optimization myths Search engines vs directories Introduction to search engine optimization What is SEO? What is unethical SEO? SEO "tools of the trade" How to check your site’s ranking How to evaluate your site’s SEO profile What is a profile? How to keep your profile updated To the detailed: Targeting your website for searching The value of niche markets Understanding "stop" words - and how to avoid them The basic SEO rules for all websites SEO tips for dynamic websites Do-It-Yourself SEO Choosing the right domain name Creating a page title Meta tags: What they are, which are important, how to use them Incoming links How Alexa rankings affect your traffic How Google Page Rank works How to build a Google sitemap How to tap into the power of HTML elements How to become an SEO ninja Meta tag myths Keywords What are keywords? How do they affect your ranking Choosing the right keywords Are your keywords "too common"? How to track keyword response rates Google AdSense and AdWords They aren't the same thing Optimizing for AdSense performance Increasing traffic with AdWords DMOZ What it is Why it's good for you Multiple listings SEO scams and how to avoid them The dangers of link farms and Free For All (FFA) sites You can't fool Google - You shouldn't even try Google is big - But it isn't alone Yahoo is more important every day Special SEO tips for MSN SEO tips for Overture Major SEO success stories How to choose an SEO provider When you do need a paid service, what it should give you Make sure they design a proposal specifically for your site What questions to ask (don't just rely on their sales pitch) Examine their answers and proposal for your website carefully Warning signs that mean "walk away" The good and bad news about link partners and reciprocal link exchanges Why content is king Don't use hidden text Making the best use of Really Simple Syndication (RSS) feeds Tips for raising your search engine rankings SEO tasks you should do every day Long-term SEO maintenance Advanced link checks CSS and JavaScript - good news and bad for SEO Deal with dead links immediately Honesty is the best policy What to do when your rankings crash Check your site for search engine red flags Make sure you are up-to-date on the latest search engine rules Check the size and number of your images, especially load speeds Double-check all links Redesign your site, if needed - then resubmit, following all the rules.