Sevana Shopping Cart Analyzer 1.2

Sevana Shopping Cart Analyzer 1.2 is a powerful and easy-to-use tool for the so called Market Basket Analysis. The analysis itself is one of the most common and useful ways for marketing analysis.

To learn which products are most likely purchased together is a very powerful knowledge helping retailers or any other company increasing their sales. A grocery shop uses this information to place products frequently sold together into the same area, or make an extra offers at cashier desk. An Internet online merchant uses this analysis to verify catalog and order forms layout. Direct marketers use the Shopping Cart Analyzer for customer relationship management and find new products to offer their prior customers.

Major Features:

1. The Sopping Cart Analyzer helps you to analyze and determine what products customers purchase together. The name comes from grocery shopping, when customers collect all their purchases in a shopping cart.
2. Our sample data sets represent three business areas, where Sevana Shopping Cart Analyzer can be used: grocery, stock market (yes, even there!), and mobile users service subscriptions.

• When analyzing grocery purchases we can find out what products are associated together, so we can find purchase patterns and re-arrange our sales strategy.
• Analyzing purchases in the stock market we see shares of which companies were purchased together within the same transaction and if we consider a larger statistics of daily purchases, we can find patterns to outline your stock exchange strategy to build on strong financial results.
  

Enhancements: Version 1.2

Requirements:

• Pentium 4 2.8 GHz Celeron,
• 512 MB (In order to effectively work with the system with the amount of transactions over 500000 one has to increase RAM up to 1Gb)
• Windows XP SP2