ConversionTrack 1.2

According to the web log, ConversionTrack can analyze every users access path, and give out an overall statistic result of visitor's conversion rates including the referer, time, region, and information of user's software environment.
It can help you better understand the behavior of web visitors, be more accurate to evaluate all kind of online advertising ROI including PPC keyword, banner and email, which finally achieve the goal of improving website conversion rates and return on investment of your online business.
ConversionTrack is able to automatically recognize all kinds of log file created by popular web server software based on Windows or UNIX operation system. Also, it can read log files compressed with ZIP or GZ format without necessary to extract the log to your local hard disk in advance.
ConversionTrack differs itself from other log analyzer, which using "Reserve DNS", by using integrated IP address database to analyze visitors' regional difference. Therefore, ConversionTrack is able to provide more accurate demographic information at a very fast speed.
Main features:
Evaluate the effectiveness of your advertising campaigns
Conversion Track can help you analyze the conversion rates of your web advertisements, which can help you get better use of your advertising budget. Generally, adverting methods like banners and newsletters can increase the web traffic to your site in a very short time. Understandably, different advertisement campaigns yield different results. Just because you get traffic from an advertisement does not mean it has served its purpose, you need to find out how many of the visitors that came from the advertisement actually made a purchase. If a visitor brought by the advertisement left after looking at your main page, then it does not count as a conversion because that visitor contributed nothing to your business. To measure the advertisements effectiveness, you have to study the conversion rates of these visitors. As an example, lets say you place a banner on two different web sites. Site A brings you 100 visitors per day with only 1 of them actually placing a purchase; while at the same time Site B brings you only 50 visitors per day, but 5 of these visitors place orders. If you simply judged by the amount of traffic each banner brings to your site, it would look like Site A was doing better for your business. After using Conversion Track to analyze the traffic brought by these advertisements, you will recognize that the conversion rates of Site A is only 1% while the conversion rates of Site B is 10%, which lets you know that Site B was much more effective then Site A.
Evaluate the effectiveness of your Pay-Per-Click campaigns
Pay-Per-Click (PPC) sites, like Google AdWords and Overture, allow you to pay a set amount of money for each click your advertisements receives. PPC advertisements have evolved into an extremely efficient way to bring targeted traffic to your web site. While PPC search engines allow you to easily monitor the click-through rate for your keywords, this alone is not good enough to evaluate the quality of the traffic you are receiving. If you are bidding on a popular keyword, your term can show up in irrelevant queries which may result in receiving visitors that simply leave your web site when they find out that what they are looking for is not there. This leaves you with a high bill for all of the clicks your advertisement received and a very low conversion rates -- thats wasteful. Conversion Track can tell you which search engine your visitors came from, which search terms they used, and most importantly, the conversion rates. With the help of Conversion Track, you have the power to see what search engines and what keywords are performing well for you, allowing you to make educated decisions on which keywords to keep using and which to drop.
Evaluate your sites international traffic
If you have an international web, you will get visitors that come from all over the world. Conversion Track has an integrated IP address database that can help you analyze where your visitors are coming from which can help you realize problem areas your site may have. For example, after viewing Conversion Tracks report, you may notice that the conversion rate of Japanese visitors is below average. You can use this information to see a need to create a Japanese version of your site, or notice that the existing Japanese translation of your site may have problems.
Version restrictions:
- 30 launches