SMSCaster E-Marketer is bulk SMS, text messaging sender software for marketing. It differs from other SMS software by sending SMS directly with a mobile phone, GSM modem or cell terminal. Therefore, no SMS gateway is required for sending SMS. Designed for broadcasting bulk SMS, SMSCaster E-Marketer has many features you will find useful. Its project files can be saved and opened later for different "Marketing Campaigns". Each project consists of "Compose", "Contacts", "Outbox" and "Sent":"Compose" - A user friendly SMS editor to edit your SMS message. It supports GSM 7-bit, 8-bit and UCS2 16-bit character encoding. It will determine the appropriate encoding for you while you are typing. Other options like "Long SMS" and "Flash SMS" are supported. "Contacts" - Built-in contact list manages recipients name and phone numbers. Existing data can be imported into the contact list easily. There are five user defined fields to store extra information. All of them can be used as data source for "SMS mail merge", a way to personalize each copy of SMS message. "Outbox" - Allow you to have a final check on the outgoing SMS before you press the Start button. "Sent" - Stores all sent SMS for your reference. Since SMS is fast and cost effectiveness, messages like promotion, reminder and statement are well suited to be delivered by using SMSCaster E-Marketer.There is no huge investment and hidden cost in using SMSCaster E-Marketer. Just use your existing computer and mobile phone, with connection options of USB data cable, Bluetooth or Infra red, you are equipped with a powerful marketing weapon.There is no other quicker and easier way to contact your customer than using SMS. In this mobile age, people like to receive SMS messages and think its cool. When they get your SMS message, they deal with it immediately and they carry around your messages with their mobile devices wherever they go.